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Social Listening: Unregular Bakery

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The brand I have chosen is a newly opened Italian bakery in New York City called Unregular Bakery. This new and hot spot of New York offers unreal bombolonis, donuts, croissants, bagels and people can't get enough. What drives people crazy for this place is how original they are. One of their main driving points are their odd combination of flavors. They can mix several completely unexpected combinations like smoked salmon, dill pickles, with a cream cheese bagel for something sweat and sour, or they can make a pistachio and orange flavor bomboloni for an absolute sweetness mash. What interested me in this brand is how ridiculously good the presentation looks and the creativeness of their food combinations. Unregular Bakery brand proposition is a simple but leading,  bringing high quality Italian modern food concepts to New York City. A short yet innovative message. They want to bring a new wave of food. What people really love about Unregualr Bakery is how visually appealing the f
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Marketing In The News: The NFL and Taylor Swift

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The NFL and Taylor Swift have recently been taking over the internet and you can't escape it. I became aware of these stunts through just how much in my face it has been. The other day I was watching the game (chiefs vs jets) and I couldn't help but notice just how much we got of Taylor Swift. It felt like every other shot was of Taylor. Not to mention the insane amount of traction it was getting online and on socials like instagram and Tik Tok. Chances are if you didn't watch the game you probably heard about it. The marketing caught my eye because you could not escape it.   The article I'm forcing on is called " Inside the Media Frenzy Surrounding Taylor Swift’s NFL Appearances: ‘This Is a Dream for Everybody Involved’" from  Variety . The article goes into depth on how this unexpected  collaboration  between the  NFL,   Taylor  Swift, and Travis Kelce has spiked viewer ships and rating.  According  to the article Taylor brought an  average  of 27 million  v
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First Blog Post

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  Hello, my name is Abe Parroquin and I graduated from Lebanon High School not so long ago. I now attend and take classes at LBCC. I am a majoring in business so thats one reason on why I am taking this class. However, a big part on what motivated me specifically to this class in general was wanting to know more about the deep psychology that goes into marketing. There is so much that goes on in marketing and most people have no clue. I want to get to learn more of just what it is that makes people so interested in a product. Outside of school there a lot of hobbies that I take a part of but one of the bigs ones is i like to engage in is Films. When it comes to films I am just so intrigued in pretty much everything about them. During the week I usually like to fit in 4 or 5 new movies to watch, depending on if I have extra time to do so. I also really like to play basketball. I don't play as much as I used to but its always great when I do.
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